Ansip stated that by the implementation of a Digital Single Market, they could increase the European gross domestic product by as much as €415 billion per year. Initial plans for the legislative steps and their potential impact were announced by the EC in May 2015. Juncker appointed Estonian politician, Andrus Ansip, as vice-president for the Digital Single Market within the EC that year, tasked with working with Günther Oettinger, European Commissioner for Digital Economy and Society, and other sections within the EC to come up with the necessary legislative steps that would be required to implement a Digital Single Market. In his campaign position, Juncker saw the potential to 'improve' the EU's financial status by harmonising the various digital marketplaces among member nations to create job opportunities and drive a knowledge-based society. In 2014, Jean-Claude Juncker was elected to the presidency of the European Commission and took office in November 2014. The EC took public comments from December 2013 through March 2014, and published its first report on the state of the EU copyright law in July 2014. In 2012, the European Commission (EC) announced that they would be reviewing the 2001 Directive and having stakeholder discussions in light of several issues raised with failed copyright proposals from those in the European Commissioner for Internal Market and Services position. While some parts of the 2001 Directive were effective, other parts of the directive were not satisfactory for the current digital market long after its implementation. The Directive's major objectives were to harmonise EU legislation with international law (as set by the 1996 World Intellectual Property Organization treaties), to strengthen intellectual property protection, to reduce conflicts in copyright laws between member states, and to assure adequate remuneration to content producers. The European Union's (EU) first attempt to unify copyrights in light of digital technologies was adopted in 2001 as the Information Society Directive 2001/29/EC. A broad concern with the Directive is on the use of fair dealing through the directive, and that it could quell freedom of speech. Tech companies expressed concern that this would necessitate the need for upload filters.

Draft Article 13 (Article 17 of the directive) tasks service providers that host user-generated content to employ 'effective and proportionate' measures to prevent users from violating copyright.

Draft Article 11 (Article 15 of the directive), known as the 'link tax', gives newspapers more direct control and re-use of their work, which may impact some Internet services like news aggregators. Two of the Directive's articles have drawn significant discussion. The directive has generally been opposed by major tech companies and a vocal number of Internet users, as well as human rights advocates, but supported by media groups and conglomerates, including newspapers and publishers. Member states have two years to pass appropriate legislation to meet the Directive's requirements. The measure was approved by the European Parliament on 26 March 2019 and the directive was approved by the Council of the European Union on 15 April 2019. The final version, which resulted from negotiations during formal trilogue meetings, was presented to the parliament on 13 February 2019. The directive was introduced by the European Parliament Committee on Legal Affairs on 20 June 2018, and a revised proposal was approved by the parliament on 12 September 2018.

The Council of the European Union describes their key goals with the Directive as protecting press publications reducing the 'value gap' between the profits made by Internet platforms and by content creators encouraging collaboration between these two groups, and creating copyright exceptions for text- and data-mining. It extends existing European Union copyright law and is a component of the EU's Digital Single Market project. It is intended to ensure 'a well-functioning marketplace for copyright'. The Directive on Copyright in the Digital Single Market, formally the Directive (EU) 2019/790 of the European Parliament and of the Council of 17 April 2019 on copyright and related rights in the Digital Single Market and amending Directives 96/9/EC and 2001/29/EC is a European Union (EU) directive which has been adopted and came into force on 7 June 2019. Information Society Directive (Directive 2001/29/EC)

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